How To Find The Best Email Marketing Platform For Your Business – On Any Budget

How to choose the best email marketing platform for your business

Are you looking for the best email marketing platform for your business? Do you often find yourself looking at all the platforms and not knowing which one is right for YOUR business?

Are you concerned that in this fast-paced online world that is email marketing dead?   

You may be pleasantly surprised to find that the answer is no! Email marketing is very much alive.  It actually has the best return on investment (ROI), even compared to social media. 

But… where to begin? At the beginning. 



What is an Email Marketing Platform?


Email marketing platforms allow business owners (you) and marketers (maybe also you) to create a clear line of communication between your business and your clients or potential customers. Think of your email marketing platform as your ticket into the inbox without having to send each email individually. 🎉

 Let’s get a couple of things straight though,  A good email marketing platform will do way more than just send emails for you. A good platform (thanks to tech wizards) can perform a variety of functions such as grow an email list, collect leads through opt-in forms, design email templates, segment lists for easy targeting, calculate click-through rates, and send automated email sequences. 

Why Do You Need An Email Marketing Service?

Email marketing sounds kinda boring doesn’t it? Well hold on because what sounds like an archaic way of getting to your customers is actually one heck of a trust building, money making party for your business. 

Email marketing is the most cost effective marketing strategy there is for small business owners. In fact, there is a larger return from email marketing than any social media platform. 

According to many sources including the Direct Marketing Association, brands in the United States see a 4300% ROI on email marketing on average.  Other sources cite that for every $1 you spend on email marketing, you can see a return of $44.



For every $1 you spend, you have the opportunity to bring in $44. To put this into perspective – highly effective digital advertisements will bring in $2 for every $1 spent. 

So, yeah. 

This alone demonstrates the importance of a good email marketing platform in your overall marketing strategy. 

Additionally, an email marketing service makes the process of converting your leads (potential clients) into paying customers easil, which frees up time for business owners (you!) to focus on revenue-generating tasks – like serving your clients. 

When subscribers opt in to your email list from your website, they are considered a warm lead because they are very interested in what you have to offer and are likely to convert into a paying customer. Take a moment to think about the things that you opt-in to — 9/10 your just one good sales page away from typing in your credit card… the same can be said for those incredible humans on your email list. 

In addition, a good email marketing platform will make your job easier by automatically delivering free downloads and lead magnets to your email subscribers. 

So essentially email marketing saves you time, nurtures your customers effortlessly, brings your business top of mind, and makes you $$. Talk about a must-have.  

If you’re ready to start capitalizing on the marketing tool that is email marketing, you have to stop right now and check out this Epic Opt-in Launch creation bundle. You’ll learn start-to-finish how to build & launch high-converting opt-ins so that you can finally start to automate and monetize your audience!

Click here to access this free bundle.


Why Choosing the Right Email Marketing Platform from the Beginning is Important

Okay, okay. You get it. Email marketing = Important. 

But, there’s 1000 different email marketing platforms to choose from and they all look just different enough to scare you… We got you. There are many reasons to choose the right email marketing platform from the beginning. Choosing a quality email service provider with proven deliverability rates is important and should be a top consideration from the start. 

Additionally, you want to choose the right email marketing platform that can grow with your business ( you plan on having a business that grows right?) so that you don’t have to face the challenges of switching platforms down the road. (time suck)

Migrating your email subscriber list is not the only challenge either. Every opt-in form, landing page, and email template will  have to be transferred to the new email service provider and will likely need to be completely redesigned and created again.  Not to mention, that your website will need to be updated with all of the new forms, landpages, and links, which could be a waste of time and money for your business.

When your business is on the rise, are you going to want to spend 24-48 hours moving your emails around? I think not.

Choosing the right email marketing platform will save you from these challenges and keep your business more profitable from the start.

How To Choose The Best Email Marketing Platform 

Consider the following features when choosing the best email marketing platform for your business. Rank the categories that are most important to your business and ensure that you find an email marketing platform that meets your needs. 

It is User-Friendly?

In order to save time and frustration, find an email marketing platform that is user-friendly and intuitive to use. While video and tutorials are helpful in learning each email platform, you don’t want to spend hours learning how to set up and use your email marketing service. Keep in mind that EVERY email marketing platform boasts “ease of use” as a selling feature, so do some digging for honest reviews on third-party sites.

Action Step: Be honest with yourself. On a scale of 1-10, how good are you with learning new things? If it takes you a long time, you’re going to want the ease of use to be at the top of your list.

Consider Your Industry

Consider what industry you are in and which email marketing platform will best suit your needs. Different email service providers cater to various industries and provide a variety of functionalities and benefits. For example, if you run an e-commerce store, tracking store conversion rates and delivering coupons might be something you need to have. Do your research and ask other business owners in your industry what works best for them. 

Action Step: Write down your MUST HAVES for email marketing.


Automation Capabilities

Do you want to save time or do you want to be chained to your desk sending email all day long? Yeah, you’re going to want to choose an email marketing platform that can perform automated email sequences when subscribers opt in for a lead magnet or sign-up form. Setting up these automations from the start and with the right email service provider will save time and keep your business more profitable. 

If you need help setting up automation, we offer tutorials for both Convertkit and Flodesk in our Epic Opt-in Bundle.

Another benefit of automation is that it can automatically deliver your lead magnet and allow your subscriber to download the free offer automatically, without you having to think about it at all. Allow the platform to do the legwork for you!

Email Sequences

Email sequences are an ordered series of emails that you can write and schedule to send out automatically at set intervals and using predetermined triggers, such as signing up for your free lead magnet or newsletter. 

Select an email marketing platform that has the capabilities to design email sequences targeting different segments of your email list based on tags assigned to subscribers when they subscribe. If your platform doesn’t allow you yo create automated email sequences run. Here are a few (not all) email sequences you’ll need for your business: 

  1. Welcome Email Sequence 
  2. Free Opt-in Sequence 
  3. Up-sell Sequences (depending on your business_
  4. Cancellation Sequences (depending on your business)

Email Deliverability

In other words… Do you want your email in the spam folder? Email deliverability is the measure (usually as a percentage) of how many emails actually reach your subscribers inbox and do not end up in their spam folder. Reputable email service providers go out of their way to ensure that your emails are being received by your email subscribers. 

When determining what email marketing platform to use, research which providers have the best deliverability rates. Without good deliverability, the emails you poor so much love, time, and energy into will end up in the spam folder with all those PayPal theft emails generating zero revenue and nurturing no one. Womp, Womp.

Other Features

Depending on your business or industry, you may need to consider other features that are important to the success of your email marketing goals.  Make a list of features that you find necessary for your business. Some other features to consider are:

  • Email template options
  • Custom signature capabilities
  • Opt-in form templates and design options
  • Landing page templates & designs 
  • Analytics and conversion tracking 

Email Pricing Plans

While starting any business requires investment, we’re all about keeping our monthly expenses to a minimum, especially when you’re just getting started. Cost is always a determining factor when deciding on an email marketing platform.  Some email service providers provide a free option to start with and most have tiered pricing plans to help your email platform grow with your business. 

While it may be tempting to choose the least expensive option when starting out, it is not always the best long term plan for your business.  Consider the loss of time and frustration level that may result from needing to switch platforms when your email list grows. 

The Best Email Marketing Service Provider: ConvertKit

We’ve tried them ALL. I mean seriously, we did not read this article before starting our businesses (hence why we’re writing it now) and we tried them all. 

Which email marketing platforms did we try? 

  • Mailchimp – Free but impossible to navigate and you must know code 
  • Active Campaign – Expensive, customizable but terrible customer service 
  • FlowDesk – Pretty. Like really, pretty. But lacking the automations and customization that businesses need to scale. 
  • AWeber – Don’t ask. Just don’t do it. 
  • Constant Contact – It was just so lack lustre, CLUNKY and expensive.
  • Kajabi – Still lacking some automations and key analytics. 

And finally we landed on Convertkit. 

When considering all the criteria on how to choose the right email marketing platform, ConvertKit stands out among the rest. 

ConvertKit Email Marketing Features & Benefits

  • Built by creators, for creators: 

If you are a creator of any type, ConvertKit has designed a lot of its features with content creators, marketers, professional bloggers, and other creatives in mind.  

  • Opt-in Forms:

ConvertKit offers 4 main opt-in forms including inline, modal, slide in, and sticky bar forms. Within each type of form, there are several templates to choose from to get you started and each can be customized to meet your needs.  You can have an optin form that looks snazzy and converts running in under 5 minutes.

  • Landing Pages:

Currently ConvertKit offers 44 different landing page templates for you to choose from.  The landing pages are organized by suggested categories, such as podcast, waitlist, newsletter, etc., and they are all fully customizable. 

  • Simple Email Templates & Formatting:

Setting up email sequences and email broadcasts is easy with ConvertKit’s email templates.  You can choose one of the premade templates to get started, customize the template to meet your needs and include your own logo or graphics, or create a HTML template from scratch. Plus if you find yourself sending out various types of emails like a weekly newsletter, broadcast and product feature – you can easily create a template for all! 

  • List Segmentation:

ConvertKit is a subscriber-centric platform, which they pride themselves in.  One of their main strengths is the ability to tag and segment subscribers as they join your email list or purchase a product. 

This allows you to increase conversions with targeted email marketing and increase engagement with content that your subscribers want. Also, you will never need to worry about selling the same product to an email subscriber twice with ConvertKit’s tagging capabilities. You’ll be able to click on Becky’s profile and see everything she’s ever purchased, subscribed to, opened and more.

  • Each Subscriber Counted Only Once:

Speaking of segments, you can have subscribers in multiple segments but ConvertKit only counts them once in your total subscriber list, unlike some other email marketing platforms. This cost savings will add up as your email list grows. 

  • Advanced Email Automations for Funnels & Sequences:

ConvertKit’s ability to tag subscribers from the start, funnel them into the correct segment and email sequence makes email marketing easy, automated, and increases engagement. The automation capabilities are plentiful but also simple for those just beginning. Plus, unlike other email marketing systems, the automations on ConvertKit are VISUAL. Meaning you can see your funnel being built and connected as you go. No more wondering, you can see the connections in real time. (Add screenshot) 

  • Conversion Tracking for Products Sold:

Using integrations and landing pages, you can easily track conversion rates for products sold.  ConvertKit will automatically calculate conversion rates for each landing page based on the number of subscribers/buyers divided by the number of visits. This data is INVALUABLE to you. Without this information you won’t know if your landing pages / sales pages are working and optimizing for higher revenue will be really hard. The money is in the metrics. 

  • Increase Open Rates: 

Increase your email open rates using the built-in A/B testing feature for your email subject lines. Whichever subject line has a higher open rate after sending a test to 15% of your subscribers for each option, ConvertKit will send out the subject line that gets opened the most to the remaining 70% of your subscribers. 

Additionally, it’s easy to resend to unopens in ConvertKit with the click of a button. Increase your open rates and conversions on sales emails with this helpful feature. 

  • 3rd Party Integrations:

ConvertKit has a growing library of third-party integrations that you can easily connect to, including Shopify, Squarespace, Woo-Commerce, Thinkific, Karta, Click Funnels, Paypal, Stripe, Teachable, WordPress and more!

  • New Ecommerce Integration:

ConvertKit really is the Email Marketing Platform in the indsutry to integrate a shopping cart experience for your products. You can now create, manage, and sell digital products online within ConvertKit. Set it up within ConvertKit and simplify your digital sales funnels. 

  • Customer Support:

Between the ConvertKit Community, the Knowledge Base, and the Customer Support Messenger, you can find the help and support you need quickly.

ConvertKit Email Marketing Price

  • Does ConvertKit have a free plan?

Yes, you can get started with ConvertKit and get your first 100 subscribers for free using this special offer! This plan includes unlimited landing pages and forms, customizable domain, email broadcasts, subscriber tagging, and more. 

  • Complete Plan

Starting at just $29 per month for up to 1,000 subscribers you can get all the features included in the free plan, plus the automated funnels & email sequences, premium support, integration, and free migration to help you switch from your current email marketing service. 

Final Recommendations: Best Email Marketing Platform For Your Business

No matter which industry you are in, there’s no denying that email marketing is alive and helping businesses thrive in today’s online world and is required for success. 

Choosing the right email marketing platform from the start is not only smart but essential for your sanity and your customers experience with your brand. While it may not be the most magical thing to set up or research, the revenue returns you could see are pretty freakin’ magical if you ask me. 

Get started on the right foot today with ConvertKit’s free plan!


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